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第52章 父母为什么高兴?因为你们可能成为亿万富翁——精益创业之父在明尼苏达理工大学的演讲(1)


  Steve BIank, the father of Lean StartUp

  University of Minnesota, 2013

  As much you Iove, respect and honor your parents, don"t Iive their Iives.

  尽管你们尊重父母,但没必要重复他们的生活。

  Steve BIank

  背景故事

  《四步创业法》作者、硅谷创业导师、精益创业之父,能让你想起什么吗?对,史蒂夫·布兰克。精益创业之父Steve Blank于2013年明尼苏达理工大学毕业典礼上发表了题为《父母为什么高兴?因为你们可能成为亿万富翁》演说。演讲中,他鼓励毕业生们要做到真正的独立,选择适合自己的工作,不需受到外界干扰,并且与同学们分享了自己的创业经历,告诫大家要选择正确的职业道路以及认清工作与生活的关系,来听当代“创新大师”如何聊职场!

  名人简介

  史蒂夫·布兰克是首屈一指的创业大师,最早提出客户发展概念的硅谷企业家,他的创业理论影响了一大批硅谷创业者,掀起了硅谷精益创业的浪潮。尽管曾连续创业八次的史蒂夫已经退休,但他的深刻见解,即初创企业绝非大型企业缩微版的理念,正在重塑初创企业开发的方式以及创业学授课的方式。他所观察到的事实——大型企业执行商业模式,初创企业寻找商业模式——使他意识到,初创企业需要一套属于自己的,和管理成熟企业完全不同的开发工具。

  演讲赏析

  Why Will Your Parents Be Happy3 of You Will Make 100 Million Dollars

  Steve BIank, the father of Lean StartUp

  University of Minnesota, 2013

  I"m honored to be with you as we gather to celebrate your graduation. As you know, this school has distinguished roster of graduates……Earl Bakken, the founder of Medtronic, was an Electrical Engineering grad, and Bob Gore of Gore-tex, and your current president are both alumni of your Chemical Engineering program. In fact, I feel very connected to another one of your grads. I"m sure you all have heard of Seymour Cray. He built a supercomputer company in Chippewa Falls that made the fastest computers in the world.

  These were very expensive supercomputers. They cost 10 millions of dollars and fi lled into 2 tractor-trailers worth of space. Back in Silicon Valley, I co-founded a company that built desktop workstations to compete against Cray. In fact, we bid against them in a sale to the Pittsburgh Supercomputer Center and we lost. I never forgot that loss because instead of buying hundreds of our small computers they spent 35 Million dollars on that Cray.

  My startup never recovered and soon after went out of business. Now fast-forward 15 years, now retired, I noticed that the Pittsburg Supercomputer Center had put their Cray for sale on eBay. Yep, that 35 Million dollar machine was now on sale for 35,000 dollars. I bought that Cray, Honest……you can Google"Cray on eBay"and there I am……I had it shipped to my ranch and kept it in the barn next to the cows and manure. It was closure. Thank you.

  But the story about Cray is also a story about success and failure. So if I can keep you awake, I"m going to tell you why-while you may have thought today was the end of your education. it"s really only the beginning. And while you might be moaning about that thought, pay attention because what I"m about to share could make a few of you very, very successful. For most of you, college was the fi rst day of your own life, the morning you stepped onto campus you were no longer just a child of your parents, college was the fi rst place you could taste the freedom of making your own decisions, and in some of those mornings-after-learn the price of indulgence and the value of moderation. Here at school you had your fi rst years of taking responsibility for yourself. While it may not be obvious to you, your college years were a transition from having your parents making decisions for you to making decisions for yourself. But now you face a new chapter that if you"re not careful, could result in having companies making decisions for you. It might turn out that graduating from college and getting a job may be just an illusion of independence. If you"re not careful you"ll simply end up having others tell you what to work on, how to spend your time, when to show up and when to go home. In fact, working in a company could be an adult version of listening to your parents tell you what to do……Only the pay is usually a whole lot better than your allowance. For some of you, that may be exactly what you are looking for.

  Many of you are going to take what you learned here, get a good job, get married, buy a house, have a family, be a great parent, serve your community and your country, hang with friends and live a good life and that"s great. Minnesota is a wonderful place to hunt, fish, canoe, raise kids, and pursue lots of interests other than just your job. But all of you will ultimately make a choice……a choice about whether you"work to live"or whether you gonna"live to work".That should be a conscious choice. Don"t get trapped into the daily routine of showing up and just getting by. While you"re excited about your first"real"job, recognize that your interests and those of your employer are probably not the same. Having your employer tell you what a great job you"re doing and rewarding you for it is not the same as discovering your passion, and fi guring out who you are, and what"s rewarding for you. What I am saying is, "Don"t let a career just happen to you.”And more importantly, as much you love, respect and honor your parents, don"t live their lives. Your obligations to meet their expectations ended the day you became an adult. At the end of the day, you can decide whether you want to be an employee with a great attendance record, getting promoted to ever better titles and working on interesting projects or whether you want to attempt to do something spectacular. This choice between be or do should be a question you never stop asking yourself-for the next 20 years. Beor Do