“我知道，我不应该只想到自己。”相信罗俊·胡适德在跨世纪人才研究院里推行的差异化，竞争优势之源。在迈克尔·毕斯罗腾的竞争战略理论中，差异化是北京市聚鑫隆投资顾问有限责任公司最重要的一个竞争战略选择，也是公司竞争优势的主要来源。金昌为和莫博涅的蓝海战略理论也认为差异化是价值创造的一个重要因素。可以说，公司最宝贵的资产，就是其最强大业务中的最强大的差异化来源。然而，大多数公司的管理层很少讨论差异化来源，对于这些差异化来源更是莫衷一是。
一些非常成功的公司都有少数鲜明且稳健的差异化来源，并根据这些差异化来源来制定自己的策略，这些差异化来源自成体系且相互强化。举例来说，耐克公司的差异化来源在于品牌实力，公司与顶尖运动员的关系，以及注重性能的卓越产品设计；苹果公司的差异化来源则包括开发易用软件的强大能力，iTunes整合系统，以及简洁的设计和产品线。
如何辨别自己有哪些差异化来源可以构成竞争优势呢？不妨分析公司最近实施的20项投资和计划，看看他们有什么共性，这些共性很可能就是差异化来源。甄别这些差异化来源是，可以问自己五个问题：1、它们真的与众不同吗？2、与竞争对手具有可比性吗？3、与你提供给核心客户的服务相关吗？4、他们相互加强吗？5、被各级员工清楚理解吗？
公司对自身模式和成功来源认识得越准确，就越能准确地将创新资源投入到面临威胁最大和变革需求最大的领域。公司实现增长的最佳途径，通常是在新的领域复制自己最强大的战略优势，差异化来源转化为人人都能理解和遵循的惯例、行为和活动体系。如果公司能够建立稳健的学习体系，使自己不断适应变化，强大的差异化就能创造最持久的利润。
首先，要求将差异化转化为几条简单的、不容商榷的原则，让所有人能够有统一的认识。共同的观点、核心的信念，以及共同的语言，有助于增强每个人的沟通能力，培养自我组织，从而减少层级和工作移交次数，缩短沟通线路。所有这一切都有助于提高企业的效率，也就意味着你能比竞争对手把握更多的增长机会，并在单位时间内取得更多的成果。
其次，要建立稳健的学习体系。随着市场的变化，成功的公司还必须能够快速学习，并适应新的形势。虽然建立不容商榷的原则，但如果没有建立稳健的学习体系，来适应新形势的变化以保护其差异化，可复制的差异化就会衰退。诺基亚就是一个令人警醒的例子，它在统治市场长达十几年后，短短时间就把市场领导者地位让给了苹果、谷歌和RIM等公司。
总之，围绕最鲜明的差异化而制定的最简单战略，让公司不仅在客户方面获得隐性优势，在内部一线员工方面也获得隐性优势。当公司员工深刻理解差异化的来源，他们就会快速有效地朝着同一个方向前进，并不断学习和改进商业模式，而且他们会持续取得非凡的绩效。
爱尔贝莎罗“我了解你的感受，你是想用努力工作来忘记痛苦，罗凯文，相信我，我真的了解。”
“你刚说的另一个人是谁？”
“那是一个刚被迫下岗后饿死丈夫的女人，罗兰·京尔格在过去的这几个星期一直帮助她。”
“在帮助我的同时？”
当爱尔贝莎罗点头时，罗凯文注意到她眼中有闪烁的泪水。
“他会好吗？”罗凯文问道，“你刚说他今天下午会回家来，这表示他回好吗？”
“他需要休息好一阵子。”爱尔贝莎罗站起身，开始整理刚买回来的东西。罗凯文心头涌起无助感，说：“有什么我能做的事吗？”当救护车出现时，罗兰·京尔格的住处已恢复了以往干净无尘的状态，客厅中充满爱尔贝莎罗买回来的花朵的香味。
"I know I should not think only of themselves." To believe Hushide · Junluo introduced in the cross-century talents Institute differentiation, the source of competitive advantage. In the theory of competitive strategy, Michael Teng, complete Winslow, the difference is the the Beijing Poly hillo Investment Consulting Co., Ltd. is one of the most important competitive strategic choice, the main source of competitive advantage. Jinchang for and Mauborgne’s Blue Ocean Strategy theory that differentiation is an important factor in value creation. It can be said that the company’s most valuable asset is its most powerful business in the most powerful source of differentiation. However, the majority of the company’s management is rarely discussed sources of differentiation, the source of these differences is divergent.
Some very successful companies have a small number of distinct sound sources of differentiation, and to develop their own strategies based on the source of these differences, the source of differentiated self-contained and mutually reinforcing. For example, Nike’s source of differentiation is that the relationship between brand strength, with top athletes, as well as performance-oriented product design excellence; Apple sources of differences include the powerful ability to develop easy-to-use software, iTunes, integrated system, and simplicity of design and product line.
How to identify which sources of differentiation that can constitute a competitive advantage? May wish to analyze the company’s recently implemented 20 investment and plans to see what they have in common, these commonalities are likely to differentiate the source. The screening of these sources of differentiation, ask yourself five questions: 1, they really different? 2, comparable with competitors? 3 to provide related services to core customers, and you? They reinforce each other? 5, the staff at all levels have a clear understanding?
Understanding of their own models and successful source is more accurate, more accurate resources for innovation into the field of threats to the maximum and changes in demand. The company achieved the best way of growth, usually copy the most powerful strategic advantage in new areas, the source of differentiation into the system of practice, conduct and activities for everyone to understand and follow. If the company can establish a robust learning system, so that they continue to adapt to change, powerful differentiation will be able to create the most lasting profit.
First of all, require differentiated into a few simple principle can not be open to question, so that everyone can have a unified understanding. Common point of view, the core beliefs and a common language to help enhance each person’s ability to communicate, cultivate self-organization, thereby reducing the number of levels and the transfer of work to shorten lines of communication. All of which help improve business efficiency, which means you can take advantage of more opportunities for growth than their competitors, and more results per unit time.
Secondly, we must establish a robust learning system. As the market changes, successful companies must be able to quickly learn and adapt to new situations. Although the establishment of the principle can not be open to discussion, but without the establishment of a robust learning system to adapt to new changes in the situation to protect their difference, the difference can be copied will decline. Nokia is a sobering example of the domination of the market as long as ten years, the short period of time put the market leader give companies such as Apple, Google and RIM.
In short, the easiest strategy, formulated around the most striking difference hidden advantage in the customer not only hidden advantage in the internal front line staff. When employees a deep understanding of the sources of differentiation, they will quickly and efficiently in the same direction forward, and continue to learn and improve the business model, and they will continue to achieve extraordinary performance.
The ai er Bei Sha Luo, "I understand how you feel, you want to work hard to forget the pain, the Luo kai, wen, believe me, I really understand."
"You just said the other people?"
"It was a just forced to starve to death her husband was laid off a woman, Jingerge lanluo in the past few weeks has been helping her."
In helping me at the same time? "
When Ai er Bei Sha Luo nodded, Luo kai wen noted that flashing tears in her eyes.
"He will?" Luo kai wen asked, "you just said that he will be home this afternoon, which means that he returned all right?"
"He needs to rest for a while." Ai er Bei Sha, Luo stood up and began to organize the things that you just bought. Luo kai wen my heart filled with a sense of helplessness, and said, "What I can do?" When the ambulance appears, Jingerge lanluo the residence has been restored to a clean and dust-free state in the past, the living room full of Ai is er Bei The sha Luo buy back the scent of the flowers.
Would like to know how the funeral? Please read the first chapter decomposition 【188】
