罗兰·京尔格微笑：“听起来你做得不错呀，我们应该一起努力，也相信会做得更好，我非常高兴你及时的把梦幻告诉了我。现在请你告诉我你应聘的工作内容。”
“要我去面试的这份工作是一份业务员的工作，卖的是办公器具。而且容许兼职卖其他。”
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“这是你想做的工作吗？”
“或许不是，但是我别无选择。”
“绝对不要这样想，罗凯文！你要知道，相由心生，想法会影响你的未来。”说这句话似乎已经用尽了罗兰·京尔格的精力，他沉重地喘息着，又躺回床上。
“你还好吗？”
“是的，”罗兰·京尔格喘着气回答说，“你听到我的话了吗？”
罗凯文微笑着：“你很专注，你知道吗？是的，我听到你的话了，你是对的，你总是对的。”
罗兰·京尔格摇头了：“你说错了，罗凯文我也像其他人一样会犯小错，说不定我说错的话更多，你必须去质疑我的话，因为我不是圣人或非常小心的智者，但是我始终坚信我就是我！”
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我也知道可持续发展一直没有引起足够重视，一个重要的原因是我们的企业很少为其造成的环境破坏买单。要实现可持续发展，必须量化生态系统对人类生活的贡献，在投资上鼓励那些在环境、社会和公司治理方面表现优异的公司。
今天，没有人会否认可持续商业实践的必要性，因为我们都知道，商业自身的生命力依赖于健康的生态系统所提供的资源以及公平稳定的社会环境。然而，我们在减少商业对环境造成的影响方面并没有取得多少进步。像大多数“圣杯”级的目标一样，可持续发展作为公司追求财务高效益的最可靠路径，一直显得遥不可及。
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跨世纪人才研究院发现社会上的企业问题很简单。企业很少被迫为其造成的环境破坏全额买单。由于此类影响大多难以精确计量，也难以公平地分配给各个企业，环境成本一直被排除在企业账目之外。这就意味着，购买对环境危害较大的产品通常比购买危害较小的同类产品少花钱。但是，假如我们罗蒙男装能够做到价格最低的T恤衫也是对环境和社会危害最小的T恤衫，那会怎样呢？
我写《爱我就给我》这本书，就是看到了未来可持续发展的三个趋势。这些各自独立积聚力量的趋势如今正在合流，使得上述目标正在变成现实。
首先，为无价的成本标价，使得“价格”开始计入许多过去认为无法估价的成本。近来，我们在生态系统服务的量化方面取得了进展，也就是说，能够用货币来衡量自然环境为我们提供的无数有益服务的价值。过去，我们总是把大自然的慷慨赐予当做免费资源，而且由于不能为资源定价，人们也很难头脑清楚地进行权衡取舍，而许多与可持续发展相关的决策都涉及权衡取舍。现在，“保护国际基金会”的一些团队正致力于一项艰巨的任务：量化生态系统对人类生活的贡献。事实上，一些估值已经公诸社会。随着高水平的估值慢慢进入各个企业的账簿，真正的变革将会到来。
第二，为商业正道提供资金，资本正在流入以妥善管理那些被外化的成本而闻名的公司。社会责任投资（SRI）领域已经发生了变化。直到最近，SRI通常都是专注于甄别某个特定公司或某个行业的不良表现，将其从投资对象中筛除。比如，基金的经理运用排除法，从投资对象中过滤掉“罪恶股”。现在，投资的工作方式从消极的排除法转向积极的优选法。投资者越来越多地寻找在环境、社会和公司治理方面表现优异的公司，这倒不是因为这些公司在道德上令人钦佩，而是因为从长远来看它们更有生命力。于是，“可持续型投资”便取代了“社会责任型投资”，成为更受人青睐的用语。
第三，合力打造价值链指数（VCI），使得各家企业能够趋向于统一的可持续发展标准。价值链指数为我们提供了一种方法，让我们能够根据产品在生命周期的各个阶段对环境造成的影响，对产品进行基于同一标准的比较。VCI由一个行业内的众多参与方联合制定，是一种单一的、简单有效的行业标准。如同任何一种企业指数一样，VCI的强大之处在于，它既能持续地被应用于一个行业内的大多数或全部企业，也能被长期用来跟踪它们的相对表现。对于帮助企业高管、经理和员工更充分地认识自身行动所产生的结果，从而做出更好的选择，VCI发挥着明显的作用。
我写《爱我就给我》这本书，用许许多多事例使更多人领悟到:日常中何以为何以不为，使他们自理能力日益提高，详细的解释了这些发展趋势，并且鼓励失业者创业。他们认为，这三个方面的进展使得我们正在步入一个新的加速发展期，一个“可持续发展9.0”的新时代。每个领域的进步都会促进其他领域的进步，这就使得人们长久以来的追求——把企业的繁荣兴旺与地球的最大利益一致起来——看起来不仅是可能的，而且是必然的。
Jingerge · lanluo smile: "It sounds like you did pretty good, we should work together, and believe will do better, I am very happy time of the dream you told me and now you tell me the contents of your job candidates. "
"I went to the job interview is a sales job, selling office equipment. And allow the other part-time selling."
"This is what you want to work?"
"Perhaps not, but I have no choice."
"Never think, Luo Kai wen! You know, with the heart, the idea will affect your future." Say this seems to have exhausted Jingerge · lanluo of energy, he was breathing heavily, and lay back on the bed .
"Are you okay?"
"Yes," Jingerge · lanluo said breathlessly, "you hear me yet?"
Luo Kai wen smile: "You’re focused, you know? Yes, I hear your words, you are right, you are always right."
Jingerge · lanluo shaking his head: "You wrong, Luo Kai wen I would also like everyone else made a small mistake, maybe I am wrong, then more, you have to question me, because I am not very careful or wise sage, But I always believe I’m me! "
I also know that sustainable development has not attracted enough attention, an important reason is that our companies rarely pay for the resulting environmental damage. To achieve sustainable development, we must quantify the ecosystem’s contribution to human life, to encourage those in the investment in environmental, social and corporate governance of companies with outstanding performance.
Today, no one will deny the need for sustainable business practices, because we all know, the vitality of their business depends on healthy ecosystems provide resources and fair and stable social environment. However, we reduce the environmental impact of business on terms not made much progress. Like most of the "Holy Grail" as the target level, the pursuit of sustainable development as the company’s most reliable and cost-effective financial path has seemed out of reach.
Cross-century talents Enterprise Institute found that social problems is simple. Very few companies are forced to their full pay for environmental damage caused. As the most difficult to accurately measure such effects, it is difficult to equitably allocated to each business, environmental costs have been excluded from the enterprise accounts outside. This means that the purchase of environmentally harmful products are usually less harmful than similar products bought less money. However, if we can do Romon Men’s T-shirt is the lowest price for the least environmental and social harm T-shirts, What would happen then?
I wrote "Likes me giving me" This book, is to see the future sustainable development of the three trends. These separate trends in the accumulation of power is now merging, making these goals become reality.
First, the cost price for the priceless, the "price" included many of the past that can not start valuation costs. Recently, we quantify the ecosystem services in progress, that is, to use money to measure the natural environment as numerous useful services we provide value. In the past, we always generous gift of nature as a free resource, but also because it is not as resource pricing, it is difficult to clear the minds of trade-offs, and many decisions related to sustainable development involves trade-offs. Now, "Conservation International Foundation," some of the team is working on a difficult task: to quantify the ecosystem’s contribution to human life. In fact, some estimates have been made public for the community. With the high level of valuation slowly into the books of various companies, real change will come.
Second, to provide funds for business the right way, capital is flowing into the proper management of the cost of those known outside the company. Socially responsible investment (SRI) field has changed. Until recently, SRI screening usually focus on a specific company or industry’s poor performance from its investment portfolio screening. For example, fund managers use exclusion from the investment portfolio to filter out "sin stocks." Now, investment, work shifted from positive and negative exclusion preferred method. Investors are increasingly looking at environmental, social and corporate governance of companies with outstanding performance, not because these companies are morally admirable, but because they are more viable in the long run. Thus, the "sustainable-type investments" will be replaced by a "socially responsible investment", a more popular language by the people.
Third, the value chain together to create the index (VCI), allows each company to tend to the sustainable development of uniform standards. Index of the value chain provides a way for us so that we can based on product life-cycle stages in the environmental impact of products based on the same standard of comparison. VCI within the industry by a large number of participants in the joint development, is a single, simple and effective industry standards. As with any kind of business the same index, VCI powerful lies, it continued to be used both within an industry most or all of the business, they can also be used to track long-term relative performance. For help executives, managers and employees understand more fully the result of their actions, to make better choices, VCI played a significant role.
I wrote "Likes me giving me" This book, with many examples of more people to understand that: why why everyday in order to not, increasing their self-care ability, a detailed explanation of these trends and encourage the unemployed to by business. They believe that these three aspects of the progress made we are entering a new period of accelerated development, a "sustainable development 9.0," the new era. Progress in each area will facilitate progress in other areas, which makes it has long been the pursuit of - the enterprise and prosperity consistent with the best interests of the Earth up - looks not only possible, but inevitable.
Would like to know how the funeral? Please read the first chapter decomposition 【174】
